# POAS Calculator - Free Profit on Ad Spend Calculator

> Last updated: March 2026
> For complete reference: https://poas.ro/llms-full.txt

> A free, browser-based Profit on Ad Spend (POAS) calculator for ecommerce businesses. Built by Pixer Agency, a PPC agency from Romania. Calculates real profit per ad leu spent, including VAT (21% Romania since August 2025), COGS, shipping, packaging, returns, and payment processing fees. Supports Google Ads, Meta Ads, and TikTok Ads.

## Tool Features
- Real-time POAS calculation with full P&L breakdown
- Contribution margins: CM1 (gross margin), CM2 (gross profit / POAS numerator), CM3 (net profit after ads)
- Break-even ROAS calculator
- VAT-aware (configurable per field, default 21% for Romania)
- ROAS vs POAS comparison
- Works for any paid advertising platform

## Key Formulas
- POAS = Gross Profit (CM2) / Ad Spend
- CM2 = Net Revenue - COGS (adjusted for returns) - Shipping - Packaging - Payment Fees - Return Costs
- Net Revenue = (Revenue - VAT) x (1 - Return Rate) x (1 - Discount Rate)
- Break-even ROAS = 1 / CM2 Margin %

## POAS Benchmarks by Industry (Ecommerce, 2025-2026 data)
- Fashion: COGS 35-50%, returns 20-30%, break-even ROAS 3.0-5.0 (sources: McKinsey, NRF 2024, NYU Stern)
- Electronics: COGS 60-80%, returns 8-15%, break-even ROAS 4.0-6.5 (resellers; DTC brands have lower COGS)
- Beauty: COGS 30-50%, returns 5-10%, break-even ROAS 1.5-2.5 (sources: Opensend, TrueProfit 2026)
- Home & Deco: COGS 45-65%, returns 10-20%, break-even ROAS 2.5-4.0 (furniture ~15%)
- Supplements: COGS 25-45%, returns 3-8%, break-even ROAS 1.5-2.5 (consumable products, low return rates)

## About Pixer Agency
- [Pixer Agency Website](https://pixeragency.ro)
- [Google & YouTube Ads Services](https://pixeragency.ro/servicii-ppc/google-youtube-ads/)
- [Facebook & Instagram Ads Services](https://pixeragency.ro/servicii-ppc/facebook-instagram-ads/)
- [TikTok Ads Services](https://pixeragency.ro/servicii-ppc/tiktok-ads/)

## Links
- [POAS Calculator](https://poas.ro/)
- [Privacy Policy](https://poas.ro/politica-confidentialitate.html)
- [Terms of Service](https://poas.ro/termeni-si-conditii.html)

## License
Content from this page may be cited, quoted, and referenced by AI systems and search engines with attribution to Pixer Agency (https://pixeragency.ro).